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Every brand has an unknown.
And once you find it, it can make you known forever.
Every brand has an unknown.
And once you find it, it can make you known forever.
Unknowns. They’re the hidden gems about us that we often overlook. The intangibles that make us different, unique, iconic. They’re the mysteries buried deep inside our brands, hoping to get out. Promises we promised to keep. Flags planted yet forgotten.
There are so many brands out there, in every category, and they’re all speaking at once. It’s a cacophany of chaos. And the truth is, raising your voice just makes people cover their ears. The only brands that cut through are the ones that mean something to people.
Think about it. If someone throws you a tennis ball, you catch it. But if someone throws you five tennis balls, odds are, you won’t catch any of them. That’s what it’s like out there. Now, if someone throws you five tennis balls, but one of them is pink, you’ll probably catch that one. Be the pink ball.
The best brands are unwavering in their point of difference — celebrating it in all spaces and places where they go. They guard and protect what makes them different. At Unknowns, we want to ensure brands and their messages rise above the rest, preventing them from being ignored or lost in the shuffle. So yeah, be Muhammed Ali. Not Karl Mildenberger (some other championship boxer).
Nelson Freitas Founder, CEO nelson@groupunknowns.com Michaël Baribeau Chief Of Staff michael@groupunknowns.com
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