Every brand has an unknown.
And once you find it, it can make you known forever.
Unknowns. They’re the hidden gems about us that we often overlook. The intangibles that make us different, unique, iconic. They’re the mysteries buried deep inside our brands, hoping to get out. Promises we promised to keep. Flags planted yet forgotten.
The best brands are unwavering in their point of difference — celebrating it in all spaces and places where they go. They guard and protect what makes them different. At Unknowns, we want to ensure brands and their messages rise above the rest, preventing them from being ignored or lost in the shuffle. So yeah, be Muhammed Ali. Not Karl Mildenberger (some other championship boxer).
