There are over 500,000 brands worldwide and the average consumer has 34 GB of data pushed at them daily (that’s a 100,000 pages of info - yikes there is only so much the ‘ol noggin can handle). If brands can’t crystallize their difference and what makes them better for people, they’ll be invisible.
The best brands are unwavering in what sets them apart. They stay fresh and use their differences to reset the marketplace to their advantage.
That’s where Unknowns comes in. Our job is to ensure brands and their promises, experiences and products rise above the rest, maximize their unique self and push beyond the limited view of themselves. To use a classic advertising slogan, I help brands be all they can be.
We believe brands sit on a rich stash of unknowns about themselves that have been forgotten or overlooked. Our job is to reveal them - turning them into differentiators that set your brand up to win - away from competitors and closer to people.
I’m a classically trained brand strategist and who gets the stature of a brand but also the need for real performance . I believe in the power of brands to shape culture and the world. I've worked in every category and with the world’s most iconic brands, like Levi’s, Apple, Google, Microsoft and eventually, hopefully, yours.
I’ve spent 30 years as a strategic advisor and visionary to companies and brands, helping them capitalize on their differences to realize their potential. Kind of like a Tony Robbins for brands. For the past 12 years I’ve held the role of Chief Strategy Officer at Omnicom and WPP, two of the world’s largest and most notable communications and media companies.
I've had excellent mentors and I pay that forward by teaching and inspiring others. I’ve lectured at Columbia University, NYU and been a presenter at major industry conferences like Cannes and CES.
I love what I do and I feel grateful. Let’s work together and see how far I can take your brand.
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